Brand Ethos

I have always valued beautiful fabrics, timeless design and sought to buy well and less often.   With a career spent working with global brands and in fashion, I had become increasingly ill at ease with the gap between my own values and the big brand push to sell more and new, inevitably compromising on quality to improve margins.  

We source the best fabrics we can lay our hands on and want our customers to look after their swimwear and to enjoy wearing the pieces for many seasons.    

 Limited production runs

There is nothing more joyless than seeing racks of the latest trend or colourway on discount at the end of each season.  Much of this will end up in landfill.   To avoid waste and to be able to respond nimbly to our customers’ feedback on  sizing, colours and preferences, we order limited production runs. This does mean that you may need to wait for product if it isn't in stock.  If you do have to wait, we are grateful for your patience and hope that you will agree that our swimwear is worth the wait.  

 Joy, purpose, no stress

Going through cancer treatment shines a spotlight on your priorities.   My aim every day with Émerje, is to bring joy to the women who wear our pieces, to support them in feeling healthy, strong, and confident in their bodies.   We are building a purpose led business, working transparently and fairly with the people around us. Our suppliers, our swimwear designer, the model and the photographer who we chose to work with share this purpose - to bring a little bit of joy to every day.    Life really is too short to do any different and it certainly is too short for stress.

 

Sustainability

Our fabrics are made in Europe and are OEKO-TEX STANDARD 100 certified (tested for harmful substances) and REACH COMPLIANT (certified to be safe - manufacturers must provide detailed information on the substances contained).    We continue to look for recycled solutions for all our fabrics.